Job Description
We are looking for a highly skilled Digital Marketing Manager with deep expertise in both SEO and PPC to drive performance-led growth. The ideal candidate will be responsible for planning, executing, and optimizing integrated digital campaigns across organic and paid channels. This role demands strong analytical thinking, hands-on execution, and excellent communication skills to manage overseas clients, particularly from the North American (US) market.
Requirements
Core Responsibilities (SEO + PPC Focus):
SEO (Search Engine Optimization):
- Lead end-to-end SEO strategy including on-page, off-page, and technical SEO.
- Conduct comprehensive keyword research, search intent mapping, and competitor benchmarking.
- Optimize website structure, metadata, internal linking, and content for improved rankings.
- Drive content strategy aligned with SEO goals (blogs, landing pages, pillar content).
- Manage off-page SEO including high-quality backlink building and outreach campaigns.
- Perform technical audits (site speed, crawl ability, indexing, schema, mobile optimization).
- Monitor rankings, organic traffic, and engagement metrics; implement continuous improvements.
- Stay updated with search engine algorithm updates and implement necessary changes.
PPC (Performance Marketing):
- Plan, execute, and optimize paid campaigns across Google Ads, Bing Ads, and Meta Ads.
- Manage Search, Display, Remarketing, and Performance Max campaigns.
- Conduct keyword bidding strategies, audience targeting, and budget allocation.
- Create high-performing ad copies and oversee creative testing (A/B testing).
- Track and optimize key metrics such as CPC, CPA, CTR, ROAS, and Quality Score.
- Implement conversion tracking using Google Tag Manager, GA4, and other tracking tools.
- Continuously improve campaign performance through data-driven insights.
- Manage and scale high-budget campaigns to maximize ROI.
Integrated Marketing & Analytics:
- Align SEO and PPC strategies to maximize overall digital performance and lead generation.
- Optimize landing pages and funnels to improve conversion rates (CRO).
- Analyze data using tools like Google Analytics (GA4), Search Console, and ad platforms.
- Prepare detailed performance reports and dashboards with actionable insights.
- Collaborate with content, design, and development teams for campaign execution.
Client Management (US / North America):
- Handle direct communication with overseas clients (primarily US-based).
- Understand client goals, KPIs, and business objectives.
- Present strategies, campaign performance, and optimization plans.
- Participate in regular client calls, reviews, and strategic discussions.
Key Skills:
- Advanced SEO (On-page, Off-page, Technical SEO)
- PPC / Paid Marketing (Google Ads, Meta Ads, Bing Ads)
- Keyword Research, Competitor Analysis & Search Intent Mapping
- Google Analytics (GA4), Google Tag Manager, Search Console
- Conversion Rate Optimization (CRO)
- Campaign Strategy, Budgeting & ROI Management
- Strong Communication & Client Handling (US Clients)
Required Candidate Profile:
- 5–10 years of experience in Digital Marketing with strong hands-on exposure to SEO & PPC
- Proven track record of improving organic rankings and scaling paid campaigns
- Experience working with international clients, preferably North American markets
- Strong analytical mindset with data-driven decision-making ability
- Excellent verbal and written communication skills
- Ability to manage multiple campaigns and deadlines efficiently
Preferred Qualifications:
- Google Ads Certification / SEO Certifications
- Experience with tools like SEMrush, Ahrefs, Screaming Frog
- Agency experience is highly preferred
What We’re Looking For:
- A performance-driven mindset with a focus on measurable outcomes
- Ability to balance long-term SEO growth with short-term PPC results
- Strong ownership, accountability, and problem-solving approach
Benefits
Location: Kolkata
Experience: 5–10 Years