Job Description
We are looking for an experienced and creative Social Media Specialist who can elevate our brand presence across all major social media platforms. The ideal candidate should have a proven track record of executing impactful social media strategies, conducting reputation audits, and consistently improving engagement and reach.
Requirements
Key Responsibilities
- Develop, implement, and manage social media strategies across platforms such as Facebook, Instagram, LinkedIn, YouTube, X (Twitter), and others.
- Plan and execute daily content (posts, reels, stories, videos, etc.) to drive engagement and brand visibility.
- Conduct periodic social media and online reputation audits to assess brand health and identify improvement areas.
- Generate insights and propose new, creative ideas to strengthen the company’s digital presence.
- Monitor industry trends, competitor activities, and platform updates to stay ahead with relevant strategies.
- Measure, analyze, and report performance using analytics tools; recommend corrective actions for underperforming platforms.
- Collaborate with the design, content, and marketing teams to ensure cohesive brand messaging.
- Stay updated with best practices and emerging trends in social media marketing.
Required Skills & Experience
- 3 to 6 years of proven work experience as a Social Media Specialist or similar role.
- Strong understanding of platform algorithms, content trends, and social media analytics.
- Demonstrated ability to grow, uplift, and improve brand social media performance.
- Experience in conducting brand or reputation audits and suggesting improvement strategies.
- Proficiency with social media tools such as Meta Business Suite, Creator Studio, Buffer, Hootsuite, Canva, etc.
- Excellent communication, creativity, and storytelling skills.
- Ability to work in a fast-paced, in-office environment and handle multiple projects simultaneously.
Educational Qualification
Bachelor’s degree in Marketing, Communications, Mass Media, or a related field (preferred).
What We’re Looking For
A proactive professional who brings fresh ideas, understands audience behaviour, and is passionate about building strong digital identities for brands.
Benefits
Why Join Us?
- Get a chance to contribute and get recognition from Day One
- Enjoy flexible working hours, work 5 days a week
- Modern work environment, Friendly, Supportive, Professional, and achievement-oriented management team
- Competitive Salary and Benefits, we offer excellent benefits, a high-performance culture, challenging work and projects, and competitive financial rewards.
- You’ll get the chance to be even better at what you do
Role: Social Media Specialist
Location: Kolkata, Sector V
Work Mode: In-Office
Experience: 3–6 Years
About Us:
Source Desk Global is one of the fastest-growing IT and Outsourcing solutions company head offices in Toronto and Delivery Center in Kolkata. We are a group of young and energetic professionals with creativity and business ethics. Our customer-centric approach makes us highly creative in the use of technology which insights in improved products and services. We help our clients with an appropriate mix of business consultation, technology, digital and advertising solutions that integrate seamlessly with their marketing objectives, from start to finish. We are serving clients across Canada and US business markets.