Job Description
We are looking for a skilled and experienced SEO Strategy Manager to lead and implement effective SEO strategies. The ideal candidate should have strong expertise in off-page and technical SEO, excellent communication and analytical skills, and the ability to manage end-to-end SEO projects. Experience in utilizing the latest AI tools for research, analysis, and reporting is essential, along with the ability to handle client interactions effectively.
Requirements
Role & responsibilities
SEO Project Strategy and Execution
- Collaborate with the team to develop and execute off-page SEO strategies aligned with overall SEO objectives.
- Conduct competitor backlink analysis to identify opportunities and improve link-building strategies.
- Ensure all strategies adhere to white-hat SEO practices and avoid penalties.
Website Analysis and Performance Tracking
- Monitor and evaluate link-building performance using SEO tools like SEMrush, Ahrefs, and Google Search Console.
- Conduct regular backlink audits to ensure the quality and relevance of acquired links.
Link Building Strategy Development
- Design and execute comprehensive link-building strategies to improve domain authority and search engine rankings.
- Identify and build relationships with high-quality publishers, bloggers, and influencers for effective outreach.
- Research and acquire backlinks from authoritative and relevant sources to enhance off-page SEO performance.
Outreach and Relationship Management
- Develop and manage link-building campaigns, including email outreach, guest posting, and partnership building.
- Foster and maintain strong relationships with external websites, blogs, and communities.
AI Tools and SEO Optimization
- Utilize AI tools (e.g., ChatGPT, Jasper, SEMrush) to streamline link-building research, content creation for outreach, and performance reporting.
- Stay updated on the latest AI trends and incorporate them into link-building processes for efficiency.
Client Communication and Reporting
- Serve as the primary point of contact for clients on link-building initiatives.
- Prepare and deliver detailed reports on link-building performance, highlighting progress, metrics, and future plans.
Team Collaboration and Leadership
- Work with SEO team. content creators and developers to ensure link-building efforts align with overall SEO and business strategies.
- Train and guide team members on link-building techniques and tools.
Skills and Qualifications:
- Communication Skills: Excellent verbal and written communication skills for effective outreach and client interaction.
- SEO Tools Proficiency: Hands-on experience with tools like SEMrush, Ahrefs, Moz, BuzzStream, and Google Search Console.
- AI Tools Knowledge: Familiarity with AI tools such as ChatGPT and Jasper to support link-building processes and reporting.
- Analytical Skills: Ability to analyze backlink profiles and assess the quality and impact of links.
- Client Management: Experience in managing client expectations, presenting strategies, and providing actionable insights.
- Technical Knowledge: Understanding of off-page SEO best practices and search engine algorithms.
- Organizational Skills: Ability to manage multiple link-building campaigns and ensure timely delivery of results.
Preferred Qualifications:
- Bachelors degree in Marketing, Business, or a related field.
- 5+ years of experience in SEO and digital marketing.
- Certifications in SEO or digital marketing are a plus.
Benefits
- Competitive salary and performance-based incentives.
- A collaborative and supportive work environment.
- Access to the latest tools and technologies for SEO.
- Opportunities for professional growth and skill development.
Location: Kolkata, Sector V
Work Mode: In-Office
Experience: 5-10 years